Avoid Common Pitfalls When Buying and Selling Gold

In times of uncertainty, investors are drawn to gold as a safe haven. Many are investing in gold bullion coins and bars, either through a physical metals investment firm or an online retailer. Investing in precious metal is a smart move, but it’s important to research your choices and understand the pitfalls that can occur.…

The Power of Personalization in Direct Mail Marketing

Direct marketers can use a variety of methods to track the performance of their campaigns, including custom landing pages, PURLs (personalized URLs), QR codes, and unique phone numbers. This enables them to accurately measure response rates and ROI. A clear call to action in direct mail is essential, guiding recipients on the next step—whether purchasing,…